Made a couple of cool things for the biennial company festival & summit! :-)
I started coming up with ideas after getting the brief. Knowing it was going to be a music + food festival, I did a couple of quick draft ideas of posters.
Apart from being a festival, we were celebrating diversity and inclusiveness within the company and instead of using people within the picture, I created little monster characters that could be all different and designed as odd as possible.
I gave them back stories and names to give them a better character and personality.
From there I went on to create the different collateral and animations that would be used for the entire event. :-)